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CEO echo in August 2022: 30% fewer mentions of DAX and MDAX managers
In August, the .companion metrics bot found 30% fewer CEO mentions than the average for recent months. Overall, 66% of CEO Echo was generated by online editorial content, while social media accounted for 34%. Overall, CEO Echo content activated its readers 80% less in August than previously.
Of the mentions of all DAX/MDAX CEOs, 45% took place in the context of financial news. In contrast, 55% had a content context that was more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 18% of total CEO echo
What share of the total CEO Echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the
In August, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 18% and thus the largest footprint of all board members. In second and third place this month are Kasper Rorsted (Adidas) with 15% and Christian Bruch (Siemens Energy) with 7% share of all mentions.
63% of Diess's echo did not take place in a financial context and was thus suitable for setting topics and content on average. 54% of the Volkswagen CEO's echo came from editorial media, 46% from social media.
Content that mentioned Diess generated 18 interactions per mention. This corresponds to very strong reader activation (29th place among all CEOs).
Overall, Herbert Diess ' content mentions showed a strong coloration with a tonality that was more often positive than negative.
A corresponding image effect can be assumed.
Communication Excellence: Airbus best sets content in editorial departments with Guillaume Faury
Good media work aims to set themes and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in doing this with the ranking list for the
Guillaume Faury (Airbus) was ranked first last month. His digital echo had 66% content context beyond business numbers before the paywall. His content showed 132 interactions per mention, representing very strong reader activation.
In addition, the texts had a very strong tonality with clearly more negative than positive colorations.
As a result, the response to the head of Airbus scores 2.3 points.
In second and third place in the
Social Excellence: Tim Höttges (Telekom) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial offices (influencers) or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned as often and as effectively as possible in social media. Whether this is successful is answered by the
In August, Tim Höttges (Telekom) leads the ranking with 1.5 points.
Tim Höttges ' response was 38% "social", his reader activation weak with 2 reactions to a mention; the emotional coloring of his mentions was 28% positive. He was thus ahead of runner-up Frank Appel (DPDHL) with 1.4 points and Matthias Zachert (Lanxess) in third place with 1.4 points.
Responsibility Excellence: Gunnar Groebler (Salzgitter) mit bester Resonanz zu gesellschaftlicher Verantwortung
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e. e.g. in the context of social responsibility or climate and environmental protection. How well this has been achieved is shown by our
From first place in the responsibility ranking last month greets Gunnar Groebler (Salzgitter).
67% of the Salzgitter CEO's response related to issues of social responsibility.
Here, his reader activation was 125, which corresponds to a very strong interaction level. The tonality was very strong, with
significantly more positive than negative sentiment. Overall, the Groeblers
Investor Excellence: Jean-Jacques Henchoz (Hannover Re) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the Indicator Bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In August, the .companion metrics bot identified Hannover Re as the top communicator for investors: CEO Jean-Jacques Henchoz achieved the best score of 1.5. 74% of his mentions were related to the financial environment. That's 1.1 times the average. His reader activation was very strong, at 265.0, and the tone was very strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Markus Steilemann (covestro) with 1.5 and Oliver Bäte (Allianz) with 1.4 points.