Fully automatic public evaluation. Individual evaluation: contact@companion.de
CEO echo in June 2022: 10% fewer mentions of DAX and MDAX managers
In June, the .companion metrics bot found 10% fewer CEO mentions than the average for recent months. Overall, 56% of CEO Echo was generated by online editorial content, while social media accounted for 44%. Overall, CEO Echo content activated its readers 7 times more frequently in June than previously.
35% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 65% had a context of content, which is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more negative than positive tone.
Footprint: Dr. Mathias Döpfner (Springer) dominates 19% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In June, Dr. Mathias Döpfner (Springer) received the most media attention. He had a share of voice of 19% and thus the largest footprint of all board members. In second and third place this month are Herbert Diess (Volkswagen) with 17% and Markus Krebber (RWE) with 7% share of all mentions.
96% of Döpfner 's echo did not take place in the financial context and was therefore more suitable than average for setting topics and content. 5% of the Springer CEO's echo came from editorial media, 95% from social media.
Content that mentioned Döpfner generated 17 interactions per mention. This corresponds to very strong reader activation (28th place among all CEOs).
Overall, the content-related mentions of Dr. Mathias Döpfner showed a very strong coloration with a tonality that was clearly more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: DPDHL sets best content in editorial offices with Frank Appel
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
Last month, Frank Appel (DPDHL) was in first place. His digital echo had 62% content context beyond business numbers before the paywall. His content showed 51343 interactions per mention, which corresponds to a very strong reader activation.
In addition, the texts had a strong tonality with more positive than negative colorations.
As a result, the response to the head of DPDHL scores 8.2 points.
Jean-Jacques Henchoz (Hannover Re) and Martina Merz (Thyssenkrupp ) were ranked second and third in Communication Excellence with 1.4 points and 1.3 points respectively.
Social Excellence: Jean-Jacques Henchoz (Hannover Re) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
In June, Jean-Jacques Henchoz (Hannover Re) leads the ranking with 1.9 points.
Jean-Jacques Henchoz 's response was 100% "social," his reader activation weak with 1 reaction to a mention; the emotional coloring of his mentions was 67% positive. He was thus ahead of runner-up Martina Merz (Thyssenkrupp) with 1.7 points and Dr. Mathias Döpfner (Springer) in third place with 1.5 points.
Responsibility Excellence: Frank Appel (DPDHL) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
Frank Appel (DPDHL) saluted us from first place in the Responsibility ranking last month.
The DPDHL CEO's response was 32% related to social responsibility issues.
Here, its reader activation was 98016, which corresponds to a very strong interaction level. The tonality was strong, with
significantly more positive than negative sentiments. Overall, Appel's Responsibility Index thus scored 4.8 points. Jean-Jacques Henchoz (Hannover Re) followed in second place with 1.3 points, and Nikolai Setzer (Continental) in third place with 1.1 points.
Investor Excellence: Rice Powell (Fresenius Medical Care) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
As a top communicator for investors, the .companion metrics bot determined Fresenius Medical Care in June: CEO Rice Powell scored the best with 2.5. 90% of his mentions were related to the financial environment. That's 1.6 times the average. His reader activation was very strong at 954.0, and the tone was very strong, with
more negative than positive sentiment. He is followed in second and third place by Vincent Warnery (Beiersdorf) with 1.9 and Werner Baumann (Bayer) with 1.5 points.
Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.