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CEO echo in September 2022: 11% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 11% more CEO mentions than on average in recent months. Overall, 41% of the CEO echo was generated by online editorial content, while social media accounted for 59%. Overall, the content of the CEO echo activated its readers 55% less in September than before.
Of all DAX/MDAX CEOs, 35% were mentioned in the context of financial news. In contrast, 65% had a content-related context, which is better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.
Footprint: Dr. Mathias Döpfner (Springer) dominates 32% of the total CEO echo
What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntary or involuntary? This question is answered by the CEO footprint.
In September, Dr. Mathias Döpfner (Springer) received the most media attention. He had a share of voice of 32% and therefore the largest footprint of all board members. Oliver Blume (Volkswagen) followed in second and third place this month with 20% and Björn Gulden (Puma) with 6% of all mentions.
95% of Döpfner's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 5% of the Springer CEO's echo came from editorial media and 95% from social media.
Content that mentioned Döpfner generated 12 interactions per mention. This corresponds to very strong reader activation (15th place among all CEOs).
Overall, Dr. Mathias Döpfner 's comments on content were very strongly colored with a tone that was more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: DPDHL places the best content in editorial offices with Frank Appel
Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Frank Appel (DPDHL) was in first place in September. Before the paywall, 87% of his digital echo had a content context beyond business figures. His content showed 6496 interactions per mention, which corresponds to very strong reader activation.
In addition, the texts had a very weak tonality with more positive than negative coloring.
As a result, the response to the head of DPDHL scores 7.5 points.
Roland Busch (Siemens) with 1.6 points and Gunnar Groebler (Salzgitter) with 1.4 points came second and third in the Communication Excellence ranking.
Social Excellence: Ralph Dommermuth (United Internet) with the best social media response
Social is not an end in itself. However, if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who cannot be easily reached by the mass media, you need to be mentioned as frequently as possible in social media. The Social Excellence Index answers the question of whether this is possible. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Ralph Dommermuth (United Internet) took first place in the ranking with 1.8 points.
Dommermuth 's response was 89% social, his reader activation was very weak with 0 reactions to a mention; the sentiment of his mentions was 84% positive. This put him ahead of runner-up Daniel Grieder (Hugo Boss) with 1.5 points and Björn Gulden (Puma) in third place with 1.3 points.
Responsibility Excellence: Markus Krebber (RWE) with best response on social responsibility
The .companion metrics bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The KPI bot only interprets the mentions that took place in this topic context.
Markus Krebber (RWE) greets us from first place in the Responsibility Ranking in September.
58% of the RWE CEO's responses related to issues of social responsibility.
Here, his reader activation was 10, which corresponds to a strong interaction level. The tonality was very pronounced, with
significantly more positive than negative sentiment. Overall, Krebber's Responsibility Index scored 2.2 points. Ola Källenius (Daimler AG) followed in second place with 2.0 points and Roland Busch (Siemens) in third place with 1.5 points.
Investor Excellence: Rolf Eberhard Buch (Vonovia) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.
In September, the .companion metrics bot identified Vonovia as the top communicator for investors: CEO Rolf Eberhard Buch achieved the best score of 2.7. 78% of his mentions related to the financial environment. That is 1.5 times as many as the average. His reader activation was very strong at 48.9. The tonality was strong, with
more negative than positive sentiment. He is followed in second and third place by Ralph Dommermuth (United Internet) with 1.6 points and Niklas Östberg (Delivery Hero) with 1.5 points.
Source information:
Measurements are taken globally using the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, forums and social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion KPI bot.