Fully automatic public evaluation. Individual evaluation: contact@companion.de
CEO echo in September 2022: 11% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 11% more CEO mentions than the average of recent months. Overall, 41% of CEO Echo was generated by online editorial content, while social media accounted for 59%. Overall, CEO Echo content activated its readers 55% less in September than previously.
35% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 65% had a content context that was more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a strong coloration, with similar amounts of positive and negative tone.
Footprint: Dr. Mathias Döpfner (Springer) dominates 32% of total CEO echo
What share of the total CEO echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.
In September, Dr. Mathias Döpfner (Springer) received the most media attention. He had a share of voice of 32% and thus the largest footprint of all board members. In second and third place this month are Oliver Blume (Volkswagen) with 20% and Björn Gulden (Puma) with 6% share of all mentions.
95% of Döpfner 's echo did not take place in the financial context and was therefore more suitable than average for setting topics and content. 5% of the Springer CEO's echo came from editorial media, 95% from social media.
Content that mentioned Döpfner generated 12 interactions per mention. This corresponds to very strong reader activation (15th place among all CEOs).
Overall, the content-related mentions of Dr. Mathias Döpfner showed a very strong coloration with a tonality that was more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: DPDHL sets best content in editorial offices with Frank Appel
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our indicator bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.
In September, Frank Appel (DPDHL) was ranked first. Before the paywall, 87% of his digital echo had a content context beyond business figures. His content showed 6496 interactions per mention, which corresponds to a very strong reader activation.
In addition, the texts had a very weak tonality with more positive than negative colorations.
As a result, the response to the head of DPDHL scores 7.5 points.
Second and third place in the Communication Excellence are held by Roland Busch (Siemens) with 1.6 points and Gunnar Groebler (Salzgitter) with 1.4 points.
Social Excellence: Ralph Dommermuth (United Internet) with the best social media echo
Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our indicator bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.
Last month, Ralph Dommermuth (United Internet) leads the ranking with 1.8 points.
Dommermuth 's response was 89% social, his reader activation very weak with 0 reactions to a mention; the sentiment of his mentions was 84% positive. He was thus ahead of runner-up Daniel Grieder (Hugo Boss) with 1.5 points and Björn Gulden (Puma) in third place with 1.3 points.
Responsibility Excellence: Markus Krebber (RWE) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For him, the indicator bot only interprets the mentions that took place in this topic context.
In September, Markus Krebber (RWE) was ranked number one in the Responsibility ranking.
58% of the RWE CEO's response related to social responsibility issues.
Here, his reader activation was 10, which corresponds to a strong interaction level. The tone of voice was very strong, with
significantly more positive than negative sentiment. Overall, Krebber's Responsibility Index thus scored 2.2 points. He was followed in second place by Ola Källenius (Daimler AG) with 2.0 points, and Roland Busch (Siemens) in third place with 1.5 points.
Investor Excellence: Rolf Eberhard Buch (Vonovia) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
The .companion metrics bot identified Vonovia as the top communicator for investors in September: CEO Rolf Eberhard Buch achieved the best score of 2.7. 78% of his mentions related to the financial environment. That is 1.5 times the average. His reader activation was very strong at 48.9. The tone was strong, with
more negative than positive sentiment. He is followed in second and third place by Ralph Dommermuth (United Internet) with 1.6 and Niklas Östberg (Delivery Hero) with 1.5 points.
Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.