The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]
#Analytics & Reporting
State of Engagement - how do digital platforms generate their "engagements"?
Digital excellence has many facets. One of them is the question of how good the content is that communications and marketing departments play out and promote via platforms on the web and social. The quality of a published content piece is usually measured by the so-called "engagements. We have analyzed how "engagements" behave in a comparison of platforms and [...].
Interview with Datentreiber: "I deal with a lot of nice people. Exchanging ideas with them puts me in a good mood."
Christoph, Customer Success Manager, has started as a trainee with us and will soon begin his dual Master's degree. For this interview, he managed to pry himself away from his two monitors and the balloons a colleague got for his birthday. So, hello Christoph. You know that our interview series is about the .companion staff and what they do. We start [...]
Content marketing platform and KPI - standardization pays off
Good content wins through. So does that of our software colleagues at Percolate. They usually deliver an enterprise platform to unify marketing workflows across many distributed teams. But every once in a while, they also deliver research data for organizing content and marketing within the company. Here's an interesting overview of how the not-insignificant investment in a [...]
What data reveals - how excellent is digital marketing?
There is an interesting article in Horizont today under the headline "This is how much influencers earn per post". A closer look reveals the quality of management and leadership in marketing. How much money do influencers get? It's about an agency study that determines the investment behavior of marketing departments when it comes to "influencers." On the subject of influencers [...]