"I don't necessarily agree with everything that I say"

Marshall McLuhan

Key figure bot: The CEO echo in February 2020 - automatically interpreted

The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]

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Key figure bot: The CEO echo in January 2020 - automatically interpreted

The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]

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Key figure bot: The CEO echo in December 2019 - automatically interpreted

The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]

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Key figure bot: The CEO echo in November 2019 - automatically interpreted

The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]

Read more...

The case of Adidas: a good night video for marketers

At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]

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