KPI – Key Problem Indicators. Was tun, wenn Daten sich widersprechen?
Referent: Marina Uhlhaas und Michael Sellen, Digital Communications - DPDHL Group
16. Dezember 2021 - 15 Uhr
In Marketing und Kommunikation sind digitale Messunterschiede zwischen verschiedenen Tools und Akteuren an der Tagesordnung. Profis sind Differenzen von plus/minus 20% gewohnt. Was aber, wenn die Messunterschiede plötzlich mehrfach größer werden? Liegt es an den Tools? An Bots und Clickfarmen, an Cookies und Consent-Layern? Kann man die Ursachen überhaupt finden?
Michael Sellen und Marina Uhlhaas, Digital [...]
Scenes from a marriage? How communication and marketing shape the Swiss Life newsroom. Forum discussion with both CvDs.
Speaker: Beate Berez and Frank Brückner, Heads of Service in the Corporate Newsroom - Swiss Life
August 19, 2021 - 3 pm
SWISS LIFE operates what others are still planning - a joint newsroom for two disparate communication disciplines: Corp Comm here, Marketing there. The joint budget for messaging, campaigns, publishing and analytics is managed by two heads of service. Both report exciting experiences in an organization that has been integrating communication for years.
Disruption - and then? KION's digital transformation and the role of communication.
Speaker: Frank Grodzki , Head of External Communications & Group Newsroom - KION Group
June 17, 2021 - 3 pm
Die KION Group wandelt sich rasant und erfolgreich. Aus einem Maschinenbauer entsteht ein globaler Intralogistik-Konzern für vollautomatisierte und CO2-neutrale Warenlager. Sensorik und Robotik, Big Data und Service-Clouds bestimmen die Richtung für Kunden und Mitarbeiter. Eine entscheidende Rolle bei diesem Prozess spielt die Kommunikation. Wie kann und soll sie diesen einschneidenden Wandel sichtbar machen, ihn vorantreiben [...]
How Covestro communicates SDGs effectively and what role water plays in this - discussion of case studies with the Covestro team
Speaker: Dr. Jens Peter Joschek, Head of Innovation Excellence, as well as Janine Jarych, Petra Schäfer and Lars Bölke, Corporate Communications - Covestro
May 20, 2021 - 3 pm
The Sustainable Development Goals (SDG) concern everyone. SDG measures are crucial - and so is communicating them successfully. The entire Covestro team uses case studies from its own projects to show how a chemical company like Covestro can successfully link its activities to the goal of "sustainability", where to start and how to effectively prepare SDG content.
Automating communication with Sprinklr - a field report from Siemens Mobility
Speaker: Florian Hiessl, VP Digital Communications & Patrick Schramm, Manager Digital Communications - Siemens Mobility
April 15, 2021 - 3:00 pm
Managing communication and content flow is becoming increasingly challenging, and processes are becoming faster and more complex. What do such processes look like at Siemens and how well can a tool like Sprinklr actually support them in day-to-day operations? A workshop report with concrete tool insights into content planning, placement and reporting. Intro by Florian Hießl; application presentation by Patrick Schramm.