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CEO Echo in March 2022: 32% more mentions of DAX and MDAX managers
In March, the .companion metrics bot found 32% more CEO mentions than the average of recent months. Overall, 65% of the CEO Echo was generated by online editorial content, while the social media share was 35%. Overall, CEO Echo content activated its readers 16% less in March than previously.
The mentions of all DAX/MDAX CEOs took place 55% in the context of financial news. In contrast, 45% had a content context that was more suitable for setting topics and influencing reputation. Overall, the digital media response to the top appointees had a very strong colouration, with similar amounts of positive and negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 20% of total CEO echo
What share of the total CEO Echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the
In March, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 20% and thus the largest footprint of all board members. In second and third place this month are Dr Mathias Döpfner (Springer) with 14% and Christian Klein (SAP) with 12% share of all mentions.
59% ofDiess's echo did not take place in a financial context and was thus more suitable than average for setting topics and content. 58% of the Volkswagen CEO's echo came from editorial media, 42% from social media.
Content that mentioned Diess generated 58 interactions per mention. This corresponds to a very strong reader activation (29th place among all CEOs).
In sum, Herbert Diess ' mentions of content showed a very strong colouration with a tonality that was more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: Salzgitter sets content best in editorial offices with Dr Heinz Jörg Fuhrmann
Good media work aims to set themes and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in doing this with the ranking list for the
Last month, Dr Heinz Jörg Fuhrmann (Salzgitter) was ranked first. Before the paywall, 64% of his digital echo had a content context beyond business figures. His content showed 221 interactions per mention, which corresponds to a very strong reader activation.
Furthermore, the texts had a very strong tonality with more positive than negative colourings.
As a result, the echo of Salzgitter's boss scores 2.5 points.
In second and third place in the
Social Excellence: Björn Gulden (Puma) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial offices (influencers) or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned as often and as effectively as possible in social media. Whether this is successful is answered by the
In March, Björn Gulden (Puma) leads the ranking with 2.6 points.
Björn Gulden 's response was 86% "social", his reader activation rather average with 3 reactions to a mention; the emotional colouring of his mentions was 70% positive. He was thus clearly ahead of the runner-up Michael Zahn (Deutsche Wohnen) with 1.8 points and Martin Brudermüller (BASF) in third place with 1.6 points.
Responsibility Excellence: Reiner Winkler (MTU Aero Engines) mit bester Resonanz zu gesellschaftlicher Verantwortung
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e. e.g. in the context of social responsibility or climate and environmental protection. How well this has been achieved is shown by our
From first place in the responsibility ranking last month greets Reiner Winkler (MTU Aero Engines).
The MTU Aero Engines CEO's response was 46% related to social responsibility issues.
Here, his reader activation was 740, which corresponds to a very strong interaction level. The tonality was very weak, with
similar amount of positive as negative sentiment. Overall, the Winkler's
Investor Excellence: Gordon Riske (Kion) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the Indicator Bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
The .companion metrics bot identified Kion as the top communicator for investors in March: CEO Gordon Riske scored the best with 1.9. 71% of his mentions related to the financial environment. That's 1.1 times the average. His reader activation was very strong at 372.3. The tone was very strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Belén Garijo (Merck) with 1.7 and Reiner Winkler (MTU Aero Engines) with 1.7 points.