Everything is going digital. Digital is changing the world. Digital is better, and so on. Logically, if you believe the Twitter kings, a huge wave of startups is sweeping through the country. "Start-ups wherever you look. Or is it? Sometimes a glance at a statistic is enough to tell what is reality and what is fairy tale from interested parties. Here are figures on "start-ups" from the USA, kindly prepared by Scott Galloway, Professor of Clinical Marketing. Conclusion from Berlin: Even if the start-up boom is a fairy tale, you can still become a millionaire for telling fairy tales correctly - if you sell.
Share of 1-year-old companies in all companies, U.S., 1980 - 2015
Absolute number of business start-ups, 1980 - 2015