Covid is the catalyst for a major innovation push in digital communication. What content, formats, and channels do you use to support an abruptly virtualized work environment? What has proven successful at Bosch? And what processes can be used to safely steer the content organization through a multitude of simultaneous and abrupt innovations? And what role does analytics play in this? We look forward to an up-to-date report on Michael Schmidtke's experiences, which will certainly provide a variety of starting points for discussion and learning.