About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Case study: how Apple organizes innovation and speed
Harvard Business Review has a very interesting and thought-provoking case study on Apple's organization. Here is our summary: And here is the link to the article. #transformation. If you wonder what this kind of leadership looks like in practice, you can also look at BioNtech. From an interview by Matthias Döpfner with the founders (today in WELT): "Döpfner: You [...]
Mar-Tech forecast: Our market will triple by 2024
"Taxing with data" dominates the investment agenda of marketing and communications
Key figure bot: The CEO echo in February 2021 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
The Twitter Engagement Shift of 2020
Quite useful background info for #DigitalCommunicators and #KPILovers. You might have wondered why your organic reach in Twitter decayed over the last months. And maybe why your Twitter engagement rates exploded. Well, it looks like Twitter manipulated their algorithm. See below: aggregated averages of some 73 million organic twitter impressions within Excellence Forum, our #CorpComm benchmarking-circle. #datadriven #DigitalExcellence