TLDR: In 2016, GooBook owned 45% of the global (!) top 30 ad revenues. That - and a nice chart - comes out when you let Excel do the basic math on the latest Zenith data. No further Comments.
Data protection AND marketing clouds? Go!
TLDR: The EU General Data Protection Regulation will come into force in 2018. Data protection violations can then cost up to EUR 20 million or 4% of annual sales. Does this spell the end of data-driven marketing? Not at all. If you don't let yourself be swayed by the doomsday incantations of ad tech experts, but respect data protection and approach it professionally, you can take off.
"Adblock traffic" - nothing more than digital trespassing
Our commentary from March on the ad tech industry's technical war against users has now also found its way into the current Horizont. The article is not only about data protection, but also about the future of the ad tech industry. It should see its legal regulation as an opportunity.
Communication teams meet every 11 minutes via Web Excellence
TLDR: Can our corporate initiative Web Excellence Forum actually only KPI, research and benchmarking? No, we also bring together knowledge and experience. And we're already looking forward to the next specialist day in June, with more than 40 comms managers from companies. To exclusive speakers. And to insights that are only available here.
Digital investment trends: Start ups - off to safety technology!
Second black box law: The more digital measurement data generates cash, the more intense the battle for data sovereignty. One picture shows what the digital economy will be about in the future, beyond all the hype talk. Most venture capital is going into cyber security (contemporary name for military technology), securing cloud services, defending against fraud. This sector is twice as big as autonomous driving and mapping services, for example. Any questions?