TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.
Display works where TV can't
TLDR: Neutral online research proves strong impact of display advertising on TV viewers. Ergo: the combined planning of TV and display offers very good opportunities for efficient, because impact-oriented media planning. More bang for the buck.
2015: AGOF launches campaign success monitoring?
TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)
DMEXCO 14 - Bye bye leading trade fair. A review in 5 points
TLDR: Dmexco drowns in its own success and falls back into the online ghetto in the process. Online marketing relies on automation, the black box is getting bigger.
Interview: Taking media strategy into your own hands
TLDR: In an interview with HORIZONT, Willibald Müller advises advertisers to take back their planning and purchasing sovereignty. Ad server technology lowers the hurdles for strategy changes. More flexibility through own technical infrastructure. Horizon: .companion advises customers to review their media strategy. "The discussion about the role of media agencies has been reignited. .companion partner Willibald Müller sees their future as anything but rosy: Since targeting is not like [...]