Data is one of those things. Especially when it comes to analytics and data science. There is hardly any other topic where experts are as self-defeating as this one. You can understand why this is the case when you consider what our strategy model for "value creation from analytics" [...].
Data Driven Teams
.companion key figure bot launches CEO Echo. Order now for free.
The CEO Echo is the first data interpretation service of our new metrics bot. Automatic interpretation texts are the future of "Analytics". Who wants to know why and how they can look like - here it is. Again, the best comes at the end: the first issue of the monthly CEO Echo. "Analytics"- a maze for all non-experts (who earn the money that Analytics costs). Who knows the [...]
Communication planning 2019: Content audit as an important basis
Which topics had high reach but low engagement? Which topics that reached fewer people than average triggered discussions, ratings, and shares? The bottom line: a content audit answers these and many other questions across platforms. If a company's communications are still divided into different responsibilities (website, Facebook, LinkedIn, Twitter), all of these channels are sent to the same [...]
Data driver in interview: "My mission is to sort out the digital chaos".
Justus, Mr. Communication Strategy at .companion, has been a management consultant with us for 6 years. Together with the Data Driven Teams of his clients, he analyzes the ongoing content marketing of Bosch, Merck or Covestro, among others. Nevertheless, he had time for a short conversation. Mr. Communication Strategysince 1997 in the digital business. He has held senior marketing and media roles at companies including [...]
Digital metrics - almost always part of the problem. Why not the solution?
In a long text, as is often the case with us, it is about the company's internal view of key figures, analytics and "data-driven". If you scroll straight down, you'll find our method for a lean strategy project, the Content Marketing Audit. A smart thing to do for your 2019 annual planning. Synchronizing digital marketing communications - a mammoth task. Owned, Web, Earned, Paid, Organic, Native, Display, Video, Search, Social Media...who [...]