Sustainability Reporter for Oct 2022, EU Market, issues Here are some insights from sdg-echo.com, Excellence Forum's continuous benchmarking service for #sustainability #communications . Today, we will look into issues linked to the European market. For last month, sdg-echo.com found that most negative sentiments were connected to the following 5 topics: #uniteagainstclimatefailure #adidas #greenwashing #worldanimalday #deforestation Negative sentiment above was mainly connected to the following [...]
Excellence Forum
Sustainability Reporter for Mobility & Travel in D, September 2022
Here are the latest results from sdg-echo.com, the continuous benchmarking service from #ExcellenceForum and #Meltwater for #sustainability communications. How are German-language mentions of sustainability topics doing? Let's take a look at the Mobility & Travel industry sector. This month, most negative engagements in this industry were related to the following hashtags: #verkehrswende #airplanes #classpolicy #lauterbach #lufthansa These negative themes were most often associated with the following brands. #Lufthansa #DeutscheBahn #Airbnb Want [...]
SDG Echo: Sustainability Reporter for September 2022, FMCG sector, global
Here are recent results from sdg-echo.com, Excellence Forum and Meltwater's continuous benchmarking service for #sustainability communications. Let's take a look at German-language mentions of sustainability issues, here in the context of the FMCG industry sector. This month, most negative engagements in this industry were related to the following hashtags: #8maeuse #plasticbottles #vegan #ancherkraut #cdupt22 These negative themes were most often associated with the following brands. #Philipmorris [...]
Next Excellence Symposium on 23 and 24 November in Düsseldorf at Henkel
Click here for more info and registration
A marketing model for the stakeholder journey
Account-Based-Engagement is what BCG (Boston Consulting Group) calls its further development of Account-Based-Marketing. Because the digital integration of communication and marketing is inevitable, we used ABE to develop an initial model for both "Journeys" for the Excellence Forum with "Account-Based-Journey". It supports both the "Customer Journey" and the currently hotly discussed, but still much [...]