TLDR: The rapid development of digital media can certainly be described as a "technology war. Advertisers should not participate in it, but develop a strategy to use digital media for their own efficiency gains. Here is our advice - in one picture.
Strategy
Advertising effectiveness comparisons: Not a gold standard, but a real step forward
TLDR: News on the cross-genre advertising initiative of companies, media and agencies. In the current interview with W&V, the vice president of the advertising industry sets the expectations for the implementation of the .companion concept straight. A good move before the pilot operation starts in the fall.
Content marketing in the company - the complete to-do list
TLDR: Many people sell content marketing concepts. In the end, it's always the companies that have to implement them. Our hype-free list shows what it means to embark on the march into digital day-to-day business. Conclusion: Content marketing is anything but a small matter internally.
Recommendation: A digital media framework for all.
TLDR: You remember? On June 3, Forrester showed us that measuring success is the biggest challenge in digital marketing. And we promised a recommendation to all who know/fear that tools are not the solution. Here it is. How nice that Facebook already implemented it last week.
Everything you need to know about content marketing
TLDR: All about content strategy and content marketing - in one picture.