Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in February 2022: 17% more mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 17% more CEO mentions than the average of the previous months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in February [...]
Strategy
Key Performance Indicator Bot: The CEO echo in January 2022 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in January 2022: 52% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 52% fewer CEO mentions than the average of the previous months. Overall, 68% of CEO echo was generated by online editorial content, while social media accounted for 32%. Overall, content activated [...]
Key Performance Indicator Bot: The CEO echo in December 2021 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in December 2021: 30% fewer mentions of DAX and MDAX managers. In December, the .companion metrics bot found 30% fewer CEO mentions than the average of the last months. Overall, 67% of the CEO echo was generated by editorial online content, the social media share was 33%. Overall, the content of the [...]
Key Performance Indicator Bot: The CEO echo in November 2021 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in November 2021: 4% more mentions of DAX and MDAX managers. In November, the .companion metrics bot found 4% more CEO mentions than the average of the last months. Overall, 66% of the CEO echo was generated by editorial online content, the social media share was 34%. Overall, the content of the [...]
CMO Barometer 2022: .companion supports all top priorities of CMOs - directly and immediately
The Serviceplan Group's annual CMO Barometer is a pleasantly unexciting, clear, bullshit-bingo-free, i.e. overall very useful tool for orientation in turbulent times. The barometer asks marketing directors in D/A/CH six simple questions about their priorities in managing marketing activities. For the year 2022, 288 respondents (a quarter of them from large companies with more than 10k employees) gave [...]