Part 2 of the interview Go to part 1 here What specifically should a client stipulate in an agency contract? Clearly, the unrestricted right to export the data generated with the company's money. This sounds obvious, but in practice it is not. Many agencies are reluctant to do this because it disempowers them. [...]
#Data Driven Teams
Interview with data drivers: Michael, Part 1
Michael Heine is founder and managing director of .companion. The Berliners are not only consultants for data-based strategy, but also a neutral data agency for many of the first corporate addresses. Together with partner Christian Bachem, Michael has been carrying the Web Excellence Forum, the most important platform for comparative evaluation of digital communication, for many years. The Excellence Fachtagen are attended by [...]
Project Manager (m/f) Data Science? We are looking for YOU!
We are a small and fine owner-managed strategy consultancy with a preference for evaluation and organization of content marketing. Our 12 hardworking employees meet every morning, 5 days a week, in a centrally located and beautiful old building office. With our own extensive media research and data science capabilities, we evaluate the performance and quality of marketing & communication [...]
Getting value from "Analytics" and "Data Science" with teams - here's how. Image.
Data is one of those things. Especially when it comes to analytics and data science. There is hardly any other topic where experts are as self-defeating as this one. You can understand why this is the case when you consider what our strategy model for "value creation from analytics" [...].