Digital excellence has many facets. One of them is the question of how good the content is that communications and marketing departments play out and promote via platforms on the web and social. The quality of a published content piece is usually measured by the so-called "engagements. We have analyzed how "engagements" behave in a comparison of platforms and [...].
3rd Web Excellence Symposium 2019 in Berlin - on November 4 and 5, 2019!
Soon it will be that time again! Our third Web Excellence Symposium in 2019 is approaching and we invite all digital managers from marketing and communications to Berlin to the nhow Hotel on November 4 and 5. Under the motto "Fast Forward. Communication in the control loop." we are again expecting two interesting days where the Web Excellence community and interested guests [...]
Key figure bot: The CEO echo in July 2019 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]
What data reveals: Surveillance marketing is not worth it
What data reveals: Consumers are least accepting of those ads that use the stalking methods of "performance marketing" the most. More than half of U.S. consumers avoid seeing ads on websites, mobile apps and search engines. The "retargeters" have thus generated even worse adoption for their own medium than Facebook's socia-media overseers [...]
Interview with Datentreiber: "I deal with a lot of nice people. Exchanging ideas with them puts me in a good mood."
Christoph, Customer Success Manager, has started as a trainee with us and will soon begin his dual Master's degree. For this interview, he managed to pry himself away from his two monitors and the balloons a colleague got for his birthday. So, hello Christoph. You know that our interview series is about the .companion staff and what they do. We start [...]