This installment of our Data Driven Marketing Strategy Development Tips is about the bottom rung of the Data Survival Pyramid, the foundation. It's about data access and sourcing. Our text provides some background, but more importantly, four concrete recommendations for action on what companies should do to use data to gain decisive advantages in marketing [...]
Six Proposals for Differentiated Regulation of GAFA.
The arguments of the critics of Google and Co are manifold, they often contradict each other and mostly have a counterproductive effect. This was the tenor of a commentary by HORIZONT editor Roland Pimpl. Nonsense and irresponsible, protests Michael Heine, managing owner of data marketing strategy consultancy Companion: "We are on the verge of a relapse into feudal power relations." In the HORIZONT guest commentary, he calls for a breakup of the [...]
Key figure bot: The CEO echo in April 2019 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]
Our next symposium in Frankfurt - on June 13 and 14, 2019 at Deutsche Bank!
It's that time again! The second Web Excellence Symposium in 2019 is approaching and we invite all digital managers from marketing and communications to Frankfurt am Main on June 13 and 14. Under the motto "Control is good, trust is better. New foundations for digital excellence." we again expect two interesting days where Web Excellence Community [...]
Dismantled Society - Plea for New Media
What data reveals, next episode. A social media survey in the U.S. throws a harsh spotlight on the negative social consequences that YouTube, Facebook, Twitter & Co. trigger according to their own users. Those who do not want to watch the disintegration of societies through social media inactively can learn from the study: We need differently constituted new media. Why [...]