TLDR: Digital Marketing Forecast 2016. "Video First" Becomes the Leading Trend
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dmexco 2015. Big opportunities - huge black box. How to deal with it?
TLDR: This year's industry meeting makes it clear: The digital black box is huge and will not go away. An unmanageable technology cosmos is driving digital advertising to ever more possibilities - and advertisers to ever more questions.
Advertising effectiveness comparisons: Not a gold standard, but a real step forward
TLDR: News on the cross-genre advertising initiative of companies, media and agencies. In the current interview with W&V, the vice president of the advertising industry sets the expectations for the implementation of the .companion concept straight. A good move before the pilot operation starts in the fall.
Content marketing in the company - the complete to-do list
TLDR: Many people sell content marketing concepts. In the end, it's always the companies that have to implement them. Our hype-free list shows what it means to embark on the march into digital day-to-day business. Conclusion: Content marketing is anything but a small matter internally.
Communication Management - with Yesterday's Tools?
TLDR: A new Forrester report shows how yesterday's social media management tools are failing to meet today's challenges. Content strategy and performance measurement are the teeth of social media marketing.