TLDR: Neutral online research proves strong impact of display advertising on TV viewers. Ergo: the combined planning of TV and display offers very good opportunities for efficient, because impact-oriented media planning. More bang for the buck.
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2015: AGOF launches campaign success monitoring?
TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)