Justus, Mr. Communication Strategy at .companion, has been a management consultant with us for 6 years. Together with the Data Driven Teams of his clients, he analyzes the ongoing content marketing of Bosch, Merck or Covestro, among others. Nevertheless, he had time for a short conversation. Mr. Communication Strategysince 1997 in the digital business. He has held senior marketing and media roles at companies including [...]
#Analytics & Reporting
Digital pioneer. A report from the workshop of our customer Bosch (complete article).
PR-Report features a workshop report from a not unprominent company. It should be of great interest to all those responsible for content marketing and digital media. It comes from one of the most successful departments for digital marketing communication ever - Bosch. This way to the complete article as pdf. The background of a great transformation success Bosch is not just anyone in the content marketing environment. [...]
Content Dashboard - the new control center for data-based control of content marketing
If you want to take a look at the management future in communication and marketing, especially of content marketing - here you go. Here are some screenshots from our Content Dashboard. WHAT DO WE SEE? We see the interactive and fully-integrated view of content (topics) and of marketing (paid media). We see, in aggregate or individually, all channels, all topics, all formats and budgets. [...]
Content marketing readiness - get out of the matrix!
TLDR: Companies need to integrate their performance measurement to get ready to launch. That's one finding of the Content Marketing Readiness Study, which .companion is unveiling this week. Here's the latest Horizon interview on the topic.
Digital Marketing 2016. Fifth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources