TLDR: Internally, content marketing is about more difficult things than "content", "relevance" and "storytelling". Organization, leadership and management, for example. A drama in 4 acts.
#Strategy
Why and when Big Data leads to a system crash
TLDR: The 2016 Communications Congress delivers an unpalatable prognosis: data-based control systems, whether in communications, technology or society, are bound to get out of control. The whole problem and the prognosis, here in one picture.
How is digital transformation changing customer behavior?
TLDR: Sitecore, the global leader in experience management software, asked some experts about tomorrow's customers. .companion GF Michael Heine's conclusion. Yes, many things are indeed changing - but more will remain as they are. Because people don't like to be "disrupted".
Digital Marketing 2016. Fifth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources
Digital Marketing 2016. Fourth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. Programmatic Media: Heroes only local.