Since 2005, we have continuously benchmarked and evaluated the digital excellence of the communications of dozens of large companies. We will soon be discussing the KPIs, results and methods for the fiftieth time at our conferences with only those responsible for content and marketing. That's all kinds of experience that we're happy to share in our "Data Driven Strategy" series. We wish you useful tips, stimulating [...]
Excellence Forum
Review Fachtag 48: Content Marketing IS Long Distance
Content marketing IS the long haul for corporate communicators. That is the summary of two days of the Web Excellence Conference in the VIP lounge of the Leverkusen stadium. Our review of two excellent days is teeming with sporting metaphors. Here are all the game-changing scenes from halves 1 and 2 at breakneck speed. But before that, a big thank you goes to [...]
Review Fachtag 47: Re-parking in the head. When, if not now?
The leaves are falling, in late autumn it becomes colorful. But it was unusually colorful for our Web Excellence Community. On November 12 in Darmstadt, "Germany's capital of future viability" (current WiWo ranking), 50 digital managers went into a veritable frenzy of color and innovation. That's typical Merck. Our host deserves a big thank you for that. THANK YOU! There were 2 [...]
Data driver in interview: "My mission is to sort out the digital chaos".
Justus, Mr. Communication Strategy at .companion, has been a management consultant with us for 6 years. Together with the Data Driven Teams of his clients, he analyzes the ongoing content marketing of Bosch, Merck or Covestro, among others. Nevertheless, he had time for a short conversation. Mr. Communication Strategysince 1997 in the digital business. He has held senior marketing and media roles at companies including [...]
November 12 and 13: Communicators, off to Darmstadt!
The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]