"I don't necessarily agree with everything that I say"

Marshall McLuhan

Recognising & evaluating content is a demanding core requirement of media analysis

A recent survey of 132 communicators in German companies shows a clear result: High demands are placed on media analysis in terms of content, and even higher in terms of data integration for integrated reporting. But one thing after the other. Almost half of the top 10 priorities of those responsible for communication relate to the identification and evaluation of content. This requires categories, [...]

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Key Performance Indicator Bot: The CEO echo in January 2022 - automatically interpreted

Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in January 2022: 52% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 52% fewer CEO mentions than the average of the previous months. Overall, 68% of CEO echo was generated by online editorial content, while social media accounted for 32%. Overall, content activated [...]

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Key Performance Indicator Bot: The CEO echo in December 2021 - automatically interpreted

Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in December 2021: 30% fewer mentions of DAX and MDAX managers. In December, the .companion metrics bot found 30% fewer CEO mentions than the average of the last months. Overall, 67% of the CEO echo was generated by editorial online content, the social media share was 33%. Overall, the content of the [...]

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Key Performance Indicator Bot: The CEO echo in November 2021 - automatically interpreted

Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in November 2021: 4% more mentions of DAX and MDAX managers. In November, the .companion metrics bot found 4% more CEO mentions than the average of the last months. Overall, 66% of the CEO echo was generated by editorial online content, the social media share was 34%. Overall, the content of the [...]

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Key Performance Indicator Bot: CEO Echo in October 2021 - automatically interpreted

Fully automated general evaluation. For a customised report involving any given CEO, please email contact@companion.de CEO Echo for October 2021: 39% more CEO mentions Last month, the .companion CEO metrics bot found 39% more CEO mentions than the average of the previous months. Overall, 49% of mentions captured by the CEO Echo were generated by editorial online [...]

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