A new concept is making its way into day-to-day business: #AgilesReporting. Agile reporting is first and foremost a new, universally adaptable and automatable form of reporting. It supports continuously changing questions and decisions of any stakeholder in marketing and communication departments. Its basis is completely standardized KPI and content tags. The path to agile reporting starts with a simple question. Which decisions should [...]
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companion Datafy: our blog posts on analytics & reporting
Key figure bot: The CEO echo in August 2021 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Key figure bot: The CEO echo in July 2021 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Scenes of a marriage? How communication and marketing shape the Swiss Life newsroom. Forum discussion with both CvDs.
Speaker: Beate Berez and Frank Brückner, Heads of Service in the Corporate Newsroom - Swiss Life
August 19 2021 - 3 pm
SWISS LIFE operates what others are still planning - a joint newsroom for two disparate communications disciplines: Corp Comm here, Marketing there. The joint budget for messaging, campaigns, publishing and analytics is managed by two heads of department. Both report exciting experiences in an organization that has integrated communications for years.