Social media managers with quantitative goals, watch out, here comes the price list for guaranteed success. It is a price list for social media manipulation. It's delivered by NATO. No kidding. What does NATO have to do with social media? Politics is made on the "net", politics is made with "the net" and "the net" influences politics. In democratically constituted societies, this [...]
#Analytics & Reporting
companion Datafy: our blog posts on analytics & reporting
Key Figure Bot: The CEO echo in March 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in March 2022: 32% more mentions of DAX and MDAX managers. In March, the .companion metrics bot found 32% more CEO mentions than the average of the last months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in March by [...]
Goodbye, Google Analytics 3. Hello, agile reporting
On 16 March, Google announced the definitive end for Google Analytics 3, also known as "Universal Analytics". No matter how data nerds comment on this step and its many important details - for decision makers in marketing and communication it has serious consequences either way. They must IMMEDIATELY tackle 2 new projects: 1. the MIGRATION of the measurement tool 2. [...]
Key Performance Indicator Bot: The CEO echo in February 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in February 2022: 17% more mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 17% more CEO mentions than the average of the previous months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in February [...]
Culture eats dashboards for breakfast? What can be done to finally put data to use?
Speaker: Matthias Harenburg, Communication Performance Manager - Siemens Heathineers
March 24 2022 - 3 pm
Who in the "Analytics" environment is not familiar with this situation: A new dashboard or analytics service is completed in a first version, you roll out, look forward to the expansion, ask for feedback - and it comes: nothing. No suggestion, no request, no wish. That's how it's been internally for almost all new dashboards or data services, for 20 years. [...]