Thanks again for the great event. It was a lot of fun. Head of Brand & Integrated Communications "I found the exciting discussions and conversations very inspiring. I was positively surprised by the high level of commitment and the courage with which many communicators are driving the transformation of their departments. There is no doubt that the function of corporate communication is on the move. We are becoming more data-driven, more agile, more [...]...
#Excellence Forum
Excellence Symposium #52 - "Without data, the one with the most power decides".
Wow, we are still very impressed by our first expert day in the #ExcellenceForum after the COVID break. Many thanks to Robin Zimmermann, our host at #SiemensEnergy, which is transforming itself into a solution provider for the #Energiewende. Who else has a #FutureExperienceLab right on a factory site full of "heavy metal", which was a fantastic conference venue. "Digital transformation of communication - [...]
Review Excellence Forum#50: Bäng! Breakthrough into the control loop
Things happen in Berlin that happen less often elsewhere. For example: real breakthroughs. Such was the case at the beginning of November. The 50th Web Excellence Forum - our specialist conference just for digital communicators - took place here, almost exactly 30 years after the fall of the Berlin Wall. A double anniversary, then, pure coincidence. And yet, somehow fitting time and place, this specialist conference was held in [...]
The case of Adidas: a good night video for marketers
At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]
3rd Web Excellence Symposium 2019 in Berlin - on November 4 and 5, 2019!
Soon it will be that time again! Our third Web Excellence Symposium in 2019 is approaching and we invite all digital managers from marketing and communications to Berlin to the nhow Hotel on November 4 and 5. Under the motto "Fast Forward. Communication in the control loop." we are again expecting two interesting days where the Web Excellence community and interested guests [...]