"I don't necessarily agree with everything that I say"

Marshall McLuhan

Digitization is an attitude.

TLDR: A slide as a thank-you for a very impressive presentation by Philipp Schindera, Head of UK at Telekom, at the specialist group meeting Communication Controlling, he gave clear announcements about what "digitization" means in the company. Namely, nothing less than the abolition of traditional "corporate communications. In the future, UK will mean "corporate culture. What this very different new mission is all about can be [...]

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Review Web Excellence Symposium: Un-Control - Transformation needs Trust.

In communication, transformation is easier said than done. This can be seen, for example, in Cologne, the scene of the last WebXF symposium in November. There, according to the carping Hamburg press, people are now suffering from carnival. "What nonsense," said Bützje professionals from Bonn and Leverkusen DAX communications departments, "nothing has changed there at all. A case for media relations. [...]

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February 12: Communicators, off to Munich!

The next specialist day of the Web Excellenec Forum is just around the corner. We and you can look forward to two packed days at Siemens in Munich under the motto "Communicate transformation. Transforming Communication." Details and agenda for the conference of the "most important platform for digital communication" can be found here.

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Future Corp Comm - Transforming communications only through collaboration.

The Web Excellence Symposium discussed the key question "Transform, but where to? In the end, almost 50 corporate communicators were pretty much unanimous. It can only be done with more collaboration and less control. It can best be summed up in the following quote from Thomas Mickeleit, Head of Communications Microsoft.

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